A few years ago,
a famous American designer began to advertise her new fragrance for women in
the Latin American market. The advertising campaign emphasised on the perfume’s
fresh camellia scent. The fragrance did not move from the shelves of stores in
Latin America at all because camellias are the flowers used for funerals in
most of Latin America.
A detergent brand in the Middle East illustrated
the power of its product visually by showing three frames. The first had a
dirty garment, the second showed the garment dipped in a bucket of detergent
solution and the third showed the sparkling clean garment. This was thought to
be simple and full proof. Except the team positioned the boxes from left to
right, while Arabs usually read from right to left. So consumers were receiving
the message that clean garments come out dirty after using the detergent.
The above two examples have been taken from Suman
Srivastava ‘s book “Marketing Unplugged” is so relevant in the
context of Personal Finance where there is no one solution for all people.
Different people have different attitudes,
different value systems, different goals and different abilities of handling
uncertainty.
This calls for someone who understands all this.
A Financial Distributor will sort your aspirations
by tailoring his guidance.
“Mutual Fund Sahi Hai Par Financial
Distributor Zaroori Hai”.
Name: Anil Mhatre
Firm Name: MONETONIC FINANCIAL SERVICES PVT LTD
Mobile: 9820097048
Email: contact@monetonic.com
